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Remastered brand identity - apparently

Can’t help thinking the ‘rebrand’ looks like something that would be awarded a C grade in GCSE DT.

It’s been “a 9 month journey through the project” according to the email I received today from the club this afternoon. Makes me wonder what the company that were in charge did for the 8 months, 3 weeks and 6 and a half days following the work experience kid knocking the ‘rebrand’ out in an afternoon.
 
Can’t help thinking the ‘rebrand’ looks like something that would be awarded a C grade in GCSE DT.

It’s been “a 9 month journey through the project” according to the email I received today from the club this afternoon. Makes me wonder what the company that were in charge did for the 8 months, 3 weeks and 6 and a half days following the work experience kid knocking the ‘rebrand’ out in an afternoon.
Imagine how much it cost the club too !!
 
unnecessary costs, everything was fine just as it was. the thfc comms director probably on his/her way to being the highest paid in the epl i guess.

on the other hand, if this is a sign that levy has moved away from footballing matters and has more time to tinker around brand and communications issues - meddle away !
 
Can’t help thinking the ‘rebrand’ looks like something that would be awarded a C grade in GCSE DT.

It’s been “a 9 month journey through the project” according to the email I received today from the club this afternoon. Makes me wonder what the company that were in charge did for the 8 months, 3 weeks and 6 and a half days following the work experience kid knocking the ‘rebrand’ out in an afternoon.

It's a difficult task to rebrand an item or product, there are so many elements in the process and groups to satisfy, I use to attend many meetings where the company were reorganizing or launching a new project where so much time was spent on that subject and rarely saw a solution that everyone was totally happy with the outcome.
 
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