I'd pay more, near ticket prices I guess, my issue for not going is that I have young kids and my wife works on weekend events regularly
I'd pay more than ticket price, think about it - you don't have to spend money on travel or half time pies/pints - no programme to fork out for and most importantly you don't have to interact with a load of strangers - factor in you can have as many of your friends and family round to watch on the one subscription as you can fit in your cinema room then it'd be a bargain at twice the price