Levy is in a bit of a catch 22 situation here -
One hand we have a stagnating team that are not performing well, coupled with a reluctance to invest heavily in the transfer market
On the other hand we have big expensive stadium that needs filling so that we can realise the benefit of it and generate revenue
In order to fill the stadium and to get people spending 2million quid a match day (i think this is how much we make from beavertown) then the product on the pitch needs to be decent...
Need to spend money to make money now
Matchday at United is £5M/game, apparently when we ran at full capacity we were highest matchday in PL, make of that what you will.
Your point stands ..