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New Kit?

Levy is not wrong. The NFL draws huge audiences and every game played at our stadium - or mere mention of scheduled games - sees the club name repeated numerous times to a broad audience. You can't buy that sort of advertising when it's being spoken by broadcast game announcers. If the stadium was named for a commercial product or service there's a good chance the name wouldn't get mentioned as often or as easily.

But that said, if a sponsor were to plunk down the right amount of money, the name would change. But they haven't and the upside is hearing or seeing the words "Tottenham Hotspur" being used in a beneficial way.
 
Levy is not wrong. The NFL draws huge audiences and every game played at our stadium - or mere mention of scheduled games - sees the club name repeated numerous times to a broad audience. You can't buy that sort of advertising when it's being spoken by broadcast game announcers. If the stadium was named for a commercial product or service there's a good chance the name wouldn't get mentioned as often or as easily.

But that said, if a sponsor were to plunk down the right amount of money, the name would change. But they haven't and the upside is hearing or seeing the words "Tottenham Hotspur" being used in a beneficial way.
Exactly. Our stadium has a sponsor - Tottenham Hotspur.
And that sounds beautiful. I like the Hotspur, so we are known as Tottenham Hotspur, not Tottenham or Spurs.
 
Exactly. Our stadium has a sponsor - Tottenham Hotspur.
And that sounds beautiful. I like the Hotspur, so we are known as Tottenham Hotspur, not Tottenham or Spurs.

I’d rather it be called WHL again rather than the Tottenham Hotspur stadium. Just sounds like we’re biding our time until we get a sponsor.
 
Levy is not wrong. The NFL draws huge audiences and every game played at our stadium - or mere mention of scheduled games - sees the club name repeated numerous times to a broad audience. You can't buy that sort of advertising when it's being spoken by broadcast game announcers. If the stadium was named for a commercial product or service there's a good chance the name wouldn't get mentioned as often or as easily.

But that said, if a sponsor were to plunk down the right amount of money, the name would change. But they haven't and the upside is hearing or seeing the words "Tottenham Hotspur" being used in a beneficial way.

Not sure if I buy if that’s more worthwhile than having a company giving us potentially hundreds of millions of pounds over the course of 10-20 years for the naming rights.
 
It's not White Hart Lane.
WHL was a unique entity. A wonderful stadium and part of our journey.
TH stadium is a wonderful stadium in its own right and a different part of our journey.

The name of the road the stadium is situated on hasn’t changed though. The Tottenham Hotspur stadium doesn’t have any emotional attachment for me. WHL does. Levy’s statement just sounds like an attempt to gloss over the fact that it’s been 5 years since we moved into the ground and we don’t naming rights sorted. We know for a fact that we’ve been trying to get it done as we appointed someone specifically for that reason.
 
The name of the road the stadium is situated on hasn’t changed though. The Tottenham Hotspur stadium doesn’t have any emotional attachment for me. WHL does. Levy’s statement just sounds like an attempt to gloss over the fact that it’s been 5 years since we moved into the ground and we don’t naming rights sorted. We know for a fact that we’ve been trying to get it done as we appointed someone specifically for that reason.

True.
However, neither the current, nor previous, stadium are on White Hart Lane.

Tottenham Hotspur has always been the name of the club though. The stadium is literally the stadium of the club.
🤷‍♂️
 
Levy is not wrong. The NFL draws huge audiences and every game played at our stadium - or mere mention of scheduled games - sees the club name repeated numerous times to a broad audience. You can't buy that sort of advertising when it's being spoken by broadcast game announcers. If the stadium was named for a commercial product or service there's a good chance the name wouldn't get mentioned as often or as easily.

But that said, if a sponsor were to plunk down the right amount of money, the name would change. But they haven't and the upside is hearing or seeing the words "Tottenham Hotspur" being used in a beneficial way.
What a load of rubbish.

You can't but that amount of exposure?

Well yes you can. It is quite literally what advertising companies do. If Levy thinks the right offer has not come in then fine. But it is a revenue stream we are missing out on that no amount of stag do's driving go karts will make up for.
 
What a load of rubbish.

You can't but that amount of exposure?

Well yes you can. It is quite literally what advertising companies do. If Levy thinks the right offer has not come in then fine. But it is a revenue stream we are missing out on that no amount of stag do's driving go karts will make up for.
It's not the quantity of advertising I am referring to.

It's the quality of having your brand name constantly being repeated by people who aren't advertisers. In this case, it's media - broadcasters and journalists, speaking or writing the venue's name. Viewers and readers have a natural wariness, if not outright disregard, to anything that's part of an overt advertising element. That perception changes - positively - when presented in broadcasts or news reports.
 
Not sure if I buy if that’s more worthwhile than having a company giving us potentially hundreds of millions of pounds over the course of 10-20 years for the naming rights.

Well, if we're not getting the 'big, big money' for naming rights, Levy has rightly decided to let the next best thing happen and let the venue title promote the club identity.

I do think that a substantial naming rights fee will happen once the NFL puts a team in London. Or we win the league.
 
What a load of rubbish.

You can't but that amount of exposure?

Well yes you can. It is quite literally what advertising companies do. If Levy thinks the right offer has not come in then fine. But it is a revenue stream we are missing out on that no amount of stag do's driving go karts will make up for.
NFL London at the Tottenham Hotspur stadium
Vs
NFL London at the Home Depot Stadium, London
(Note, London - not Tottenham)

Exchange NFL London for Guns N Roses, Beyonce etc.

Go and ask someone from around the world where the Emirates stadium is. London is the answer. Nothing to do with Arsenal.

Compare with Wembley Stadium. What is the area of Wembley known for?
Being a brick hole. Having a stadium. If it were called the B&Q stadium, it would just be in London.

Tottenham Hotspur is the name of our club. It is also the brand. Brand awareness is created by good product, but mainly by keeping the name out there.
If you buy Dunlop or Karrimor from Sp.Direct it's because that brand means something. Those brands don't have the quality the companies did before folding. They are nothing more than Sp.Direct own brand products. But no-one would buy them if they said Sp.Direct on them.
 
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