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New Kit?

Rossi22 said:
So basically, blue line = profit.

I don't hate the new shirt, I don't really have much feeling either way but what I do know is that it's generally gone down like a lead balloon amongst Spurs fans. If Spurs' wisdom and research says that sticking an extraneous navy line on it will result in increased sales then I bow to their superior knowledge.
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i think its about brand awareness in the market (the market being awareness of each football clubs brand!)

Man U started it in England (although i think Juve? did it first if i remember) when they started to release 3rd kits (you know, the days when 3rd kits were only produced just in case there was a double colour clash) and then when they changed both their kits in consecutive seasons (you know, in the days when when you kept a kit for 2 years, only changing one each year).

After that other clubs followed suit and the race for global brand awareness moved into overdrive, trying to target new markets and new consumers so you can sell them pencil cases and novelty player figures etc.

And as such, now every top club is trying all it can to release more and more with their nice little badge, sorry brand, on.
Like "anthem jackets" - where the F did they come from!? There is no need for them other than to be another thing to buy and another way to get as many people as possible wearing the brand, which in turns creates greater buy in from their peer groups - especially overseas where you are more likely to support a club that was marketed to you than one that was passed down from a parent or is in the area in which you live
 
Sandman said:
That kit had blue trim on the arm and a somewhat weird Y shaped collar. I mean a simple straight kit. Like the French Away kit. White. With a very small amount of Navy Blue.
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2011/12?

Gareth+Bale+Tottenham+Hotspur+v+West+Bromwich+C_q4oOyOqWIl.jpg
 
ledley's knee injections said:
Said when the mock ups came out it was horrendous and I stand by that even now! White, navy blue, yellow and RED just do not mix.

I understand all the arguments about the money side of things, but it still pains me a fair bit to see the end result on occasions like these. But all I can do is vote with my wallet. Not buying that hideous creation and I hope many others don't either, may teach Levy a lesson.

Hopefully we get a nice navy blue away kit, with white AIA letters, if that looks sharp I may purchase instead.
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Sorry mate, but they don't care about you or anyone in England. The Spurs fans in this country make up only a fraction of the people that will actually buy this kit. Its not even marketed for you. It's marketed for the American and far east markets.
 
tommysvr said:
Someone bring up last years thread. I feel like it would be identical to this one.
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I think its some sort of yearly ritual to slate the new kit and abuse the designers/makers. I don't actually mind it but then again I don't buy them anyway.
 
NWND said:
Sorry mate, but they don't care about you or anyone in England. The Spurs fans in this country make up only a fraction of the people that will actually buy this kit. Its not even marketed for you. It's marketed for the American and far east markets.
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fair enough mate. if that's how Levy goes with the kits then so be it. I get that AIA are Far East-based and red is a lucky colour out there. I know that I am not the target market etc. My only point is that it's still a shame because the resulting 'product' is, to my eyes, horrendous. That's the only 'point' I was making.
 
There are people at the club who I presume are getting about 70/80k+ a year to sit around a table to look at these shirt designs with Levy approval,these are frigging ****,honestly......i thought the AIA european shirt design were terrible but these,jesh,are these people blind or what,never have bought a first team jersey at full price for many many years,£50 for that,i honestly believe the club are on another planet,thank GHod i haven't got a load of kids to buy for.

Swansea have got a far east sponser but they've gone for a gold logo,is gold another lucky colour,laughable.
 
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a spur from swansea said:
There are peole at the club who are most probbly getting about 70/80k+ a year to sit around a table to look at these shirt designs with Levy approval,these are frigging ****,honestly......i thought the AIA european shirt design were terrible but these,jesh,are these people blind or what,never have bought a first team jersey at full price for many many years,£50 for that,i honestly believe the club are on another planet,thank GHod i haven't got a load of kids to buy for.

Swansea have got a far east sponser but they've gone for a gold logo,is gold another lucky colour,laughable.
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AIA are paying us a king's ransom to have their name on our shirts. I think it's fair enough that, in return, they at least get to have it printed in its correct colour. Don't you?
 
a spur from swansea said:
There are peole at the club who are most probbly getting about 70/80k+ a year to sit around a table to look at these shirt designs with Levy approval,these are frigging ****,honestly......i thought the AIA european shirt design were terrible but these,jesh,are these people blind or what,never have bought a first team jersey at full price for many many years,£50 for that,i honestly believe the club are on another planet,thank GHod i haven't got a load of kids to buy for.

Swansea have got a far east sponser but they've gone for a gold logo,is gold another lucky colour,laughable.
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Those people are working for Under Armour. We pretty much get what we're given (or at least we get to choose the least bad option they present).

Think about it, all of this is the least bad option presented to us by Under Armour.

Dear Levy,

No more ****ing around trying to make a quid here or there with nobody shirt makers (Under Amour/Kappa). Take the initial financial hit, call up Adidas, get them to design another Holsten-type shirt, sell more shirts, make more money overall.

Yours,

All Spurs fans old enough to remember when we had good shirts.
 
jimmyb said:
AIA are paying us a king's ransom to have their name on our shirts. I think it's fair enough that, in return, they at least get to have it printed in its correct colour. Don't you?
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They're happy to have it printed a different colour on the away shirts aren't they?

In fact, we should make a statement to Levy by selling white tape patches that cover up the sponsor outside the ground. See how many people pay a little extra to not have a sponsor.

You can bet AIA would rethink the red if all the replica kits sold has the sponsor covered up too.
 
DHSF said:
Seriously that kit will just make us look like little kids... its like the baby blue kit in that its just a laughable kit. It may look better in real life so to speak.

It really is not difficult to design a kit.
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The guy who did the mock ups that everyone loved has put UA to shame. They were lovely
 
scaramanga said:
They're happy to have it printed a different colour on the away shirts aren't they?
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Indeed.

But which is the shirt that Spurs will wear in 70% of games and use for 90% of publicity shots etc? The home shirt......with red lettering.
 
scaramanga said:
Those people are working for Under Armour. We pretty much get what we're given (or at least we get to choose the least bad option they present).

Think about it, all of this is the least bad option presented to us by Under Armour.

Dear Levy,

No more ****ing around trying to make a quid here or there with nobody shirt makers (Under Amour/Kappa). Take the initial financial hit, call up Adidas, get them to design another Holsten-type shirt, sell more shirts, make more money overall.

Yours,

All Spurs fans old enough to remember when we had good shirts.
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Last season's UA shirts were superb, IMO.

Adidas / Nike are equally capable of producing shockers and the quality of the materials / stitching etc is generally worse. Not to mention that adidas screwed us over the last time they made our kits.

As to making more money overall if we accepted a lesser deal but made better shirts...........I very much doubt it. We get £10m minimum per annum from UA. By contrast, total merchandising sales generally amount to slightly less than £10m per annum. We'd have to sell a hell of a lot of extra shirts to make up for even a £1m per annum reduction in the deal with our kit suppliers.
 
Levy tested the water with Thomson,and the red lettering,who cares he says its only a shirt,the idiots will always buy a first team shirt,i presume they have a % they aim for on the quantity they need to sell.

When i go into the club shop i always think what tat they will sell to us mugs and the mark up price they make......£20 for a £3 fruit of the loom t-shirt with a picture or a phrase or logo that the club have just made up. Go back to le coq sportif i say,there must be some far eastern french market we can get into.....
 
jimmyb said:
Last season's UA shirts were superb, IMO.

Adidas / Nike are equally capable of producing shockers and the quality of the materials / stitching etc is generally worse. Not to mention that adidas screwed us over the last time they made our kits.

As to making more money overall if we accepted a lesser deal but made better shirts...........I very much doubt it. We get £10m minimum per annum from UA. By contrast, total merchandising sales generally amount to slightly less than £10m per annum. We'd have to sell a hell of a lot of extra shirts to make up for even a £1m per annum reduction in the deal with our kit suppliers.
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I'm sure that there are plenty of people like me that haven't bought a shirt since the 90s because they've all been a bit ****. Last season's was good by recent measures but still a very long way from good overall IMO.
 
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