Gutter Boy
Tim Sherwood
Everyone knew Chelsea were fiddling the books as well, it was just convenient to get it out of the way under the guise of new owners.
Potential new city owners can say, yes would like to buy it, however those punishments make it difficult, let's negotiate.
Not wanting to damage the brand by having a serial "champion" relegated I can see the PL wilting and handing out weaker punishment.
Worcester Warriors new owners had to take over the full legacy of their predecessors' punishments. They then put the club on sure footing, and renegotiated entry back in (to the second tier).