paxtonwolf
Tony Marchi
What with, the Blue away or the white home shirt??
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Kit Thread
- Thread starter Nutter-Naylor
- Start date
What with, the Blue away or the white home shirt??
paxtonwolf
Tony Marchi
Dont think many will fight him over that squad number, it can be his 'trademark' number for seasons to come
Saw this article about Under Armour earlier. Very encouraging. Getting in on the ground floor with UA could really pay dividends for the club. In terms of profile building and global marketing, I suspect that this tie up is going to be worth much more than a mere (ha!) £10 million per annum to Spurs.
http://www.marketingweek.co.uk/news...gressive-bid-to-take-on-nike/4002740.article?
Under Armour readies 'aggressive' bid to take on Nike
Mon, 16 Jul 2012 | By Sebastian Joseph
US sports brand Under Armour is to use its sponsorship of Tottenham Hotspur in an “aggressive” digital marketing drive this summer as part of a wider strategy to steal market share from Nike and Adidas in the apparel category in Europe.
It will launch its biggest pan-European digital campaign later this summer including promotions on Facebook and Twitter.
Using the strapline “New Battles, New Armour, Our technology for your challenges”, the advertising blitz will feature Tottenham Hotspur branding as well as players such as Michael Dawson.
Under Armour has replaced Puma as the official kit supplier for the North London club, its first major push into professional football, in a bid to build awareness for the brand, its products and its other sports sponsorships.
The five-year deal, which is thought to be worth £50m, will serve as a platform for future campaigns, according to the sports footwear and equipment maker.
Speaking to Marketing Week Matt Mirchin senior VP of global brands and sports at Under Armour, says the ‘aggressive’ digital push is necessary because the brand needs to expand quickly.
“We see ourselves as multibillion dollar global brand and footwear along with our international brand and the extension of our women’s business are the three key drivers for us. Football helps us internationally but also helps grow footwear offering.
“We’re at the point now where we feel that because we have a strong connection to football combined with the size of the brand that we can go out and really aggressively widen the market to that European consumer and not only sell to them on Tottenham but also sell to them on the Under Armour brand.”
Additionally, the Baltimore based brand will support the club’s tour to the US this month with a CRM blitz to encourage its customers to become Tottenham Hotspur fans. It marks the latest instance in a growing trend of Premier League clubs including Arsenal, and Liverpool, which are using their summer tours to capture data on overseas on fans.
Founded in 1996, Under Armour is a small but fast growing rival for Nike and is worth $5bn.
The majority of its sales come from North America, where it has become one the country’s most popular sports brands. The company hopes the tie-up with Tottenham will ultimately help it to replicate this performance in Europe, which currently makes up 4% of its total sales. Earlier this year it launched its first marketing campaign in Europe.
“If you ask me if I think its possible for us to challenge Nike and Adidas here in Europe, then yes. I say that as humbly as possible. We had this same battle in the US several years ago and we were able to do ok”, adds Mirchin.
“We don’t believe it will be next year, or the year after that or maybe even the year after that by over time we can stay true to who we are, we can stay focused and use the right assets like spurs and global football to do this.”
The brand has 4000 retail outlets throughout Europe, Africa and the Middle East compared with 18,000 sites across. North America.
http://www.marketingweek.co.uk/news...gressive-bid-to-take-on-nike/4002740.article?
Under Armour readies 'aggressive' bid to take on Nike
Mon, 16 Jul 2012 | By Sebastian Joseph
US sports brand Under Armour is to use its sponsorship of Tottenham Hotspur in an “aggressive” digital marketing drive this summer as part of a wider strategy to steal market share from Nike and Adidas in the apparel category in Europe.
It will launch its biggest pan-European digital campaign later this summer including promotions on Facebook and Twitter.
Using the strapline “New Battles, New Armour, Our technology for your challenges”, the advertising blitz will feature Tottenham Hotspur branding as well as players such as Michael Dawson.
Under Armour has replaced Puma as the official kit supplier for the North London club, its first major push into professional football, in a bid to build awareness for the brand, its products and its other sports sponsorships.
The five-year deal, which is thought to be worth £50m, will serve as a platform for future campaigns, according to the sports footwear and equipment maker.
Speaking to Marketing Week Matt Mirchin senior VP of global brands and sports at Under Armour, says the ‘aggressive’ digital push is necessary because the brand needs to expand quickly.
“We see ourselves as multibillion dollar global brand and footwear along with our international brand and the extension of our women’s business are the three key drivers for us. Football helps us internationally but also helps grow footwear offering.
“We’re at the point now where we feel that because we have a strong connection to football combined with the size of the brand that we can go out and really aggressively widen the market to that European consumer and not only sell to them on Tottenham but also sell to them on the Under Armour brand.”
Additionally, the Baltimore based brand will support the club’s tour to the US this month with a CRM blitz to encourage its customers to become Tottenham Hotspur fans. It marks the latest instance in a growing trend of Premier League clubs including Arsenal, and Liverpool, which are using their summer tours to capture data on overseas on fans.
Founded in 1996, Under Armour is a small but fast growing rival for Nike and is worth $5bn.
The majority of its sales come from North America, where it has become one the country’s most popular sports brands. The company hopes the tie-up with Tottenham will ultimately help it to replicate this performance in Europe, which currently makes up 4% of its total sales. Earlier this year it launched its first marketing campaign in Europe.
“If you ask me if I think its possible for us to challenge Nike and Adidas here in Europe, then yes. I say that as humbly as possible. We had this same battle in the US several years ago and we were able to do ok”, adds Mirchin.
“We don’t believe it will be next year, or the year after that or maybe even the year after that by over time we can stay true to who we are, we can stay focused and use the right assets like spurs and global football to do this.”
The brand has 4000 retail outlets throughout Europe, Africa and the Middle East compared with 18,000 sites across. North America.
Bullet
Andy Thompson
Try eating more healthily and getting more exercise
spasm
Gudni Bergsson
8-[ erm..thank you
paxtonwolf
Tony Marchi
Ours have arrived today apparantly. Will give them a wearing tonight, not sure about tweeting the pics though. Some people may have just eaten
El Guepardo
Rafael Van Der Vaart
The Liverpool away shirt looks like a short sleeved wetsuit :|
Jurgen the German
Erik Thorstvedt
For people who have bought the away kit, how tight is it compared to the Kappa kits we used to have?
superspurs
Justin Edinburgh
its not clingy like Kappa's kits, just a tad fitted.
I fit a Medium in both shirts and I'm not the skinniest guy in the world, the Larges were too big for me.
I fit a Medium in both shirts and I'm not the skinniest guy in the world, the Larges were too big for me.
Jurgen the German
Erik Thorstvedt
I usually wear medium, but I had to to buy small Spurs shirts last season. Even the medium was too baggy for me.
Agree, mine arrived today it's nothing like the fit of the kappa shirts!
Shelfers Nephew
Steve Slade
For those of you that have taken delivery or collected your shirts, for the past few Puma shirts I've bought large's which fit me how I like them to - which sizes would you guys suggest that equates to with the new UA strips?
Naturally i'll aslo heed the exercise and diet advice offered earlier in the thread at the same time......!
Naturally i'll aslo heed the exercise and diet advice offered earlier in the thread at the same time......!
linnet_spur
Pascal Chimbonda
Just got mine, it's going back for a larger size. The size guide reckons each shirt is 2 inches bigger than the Puma ones. flimflam it is
THFC_Soph
Gerry McMahon
Nothing like them. Those were skin tight and when you pulled then felt like they would rip straight away. The back on the away short is trainin top material and the front is a tiny bit stretchy. Nice fit.