Madrid don't have any spare cash lying around, according to this bloke:
http://www.talksport.co.uk/radio/tr...drid-cannot-currently-afford-buy-bale-202546?
....so they're trying to hawk Di Maria and Coentrao to anyone that will buy them in order to free up cash for Bale. Now, according to that ridiculous rumor by the Sun or whoever, they're offering both Di Maria and Coentrao to us.
But since they don't have the money to pay us up front anyway (according to that Jenson bloke), they don't get to decide what those players are worth anymore. We do. And if we say they're worth 32 million combined, Madrid don't really have a choice beyond chuckling through gritted teeth and upping their offer to reflect our (naturally reduced) valuation of the two.
They could try to sell them off on the open market of course, but no one will go for Coentrao for 19 million pounds, save for maybe Chelsea and Benfica, the only two apparently 'genuinely' interested parties. Benfica don't have the money, and Chelsea, while they do have the cash, are unlikely to spend that much on him given that they've already got Cole and Bertrand, plus a credited interest in Chelsea fan Luke Shaw. So, in regards to Coentrao, RM's apparent desperation to sell means it's very much a buyer's market. The same goes for Di Maria: not much interest in him, and he apparently isn't even all that interested in leaving, which when combined with Madrid's eagerness to sell again makes it a buyer's market.
Either way, we hold the cards in this (completely imaginary, imo) apparent transfer scenario.