New Premier League TV deal: 60 more games but bad news for Amazon
The Premier League is likely to make an extra 60 matches available for television amid efforts to squeeze more money out of broadcasters in the next domestic auction.
A shake up in the tender process is being discussed, according to multiple sources, some of whom predict "meatier" packages of games to be made available to Sky and rivals.
Potential bidders also firmly expect the number of available games to increase significantly from 200 to at least 260 of the total 380 matches each season.
Two leading TV executives also believe the overall number of options will be reduced from seven "packs". One claimed just four could be made available to drive up the price of each individual package although others expressed doubt.
Reducing the options could make it harder
for Amazon Prime to remain a rights-holder unless it bought a significantly bigger chunk of games.
Sources close to the auction process expressed caution at the claims but declined to comment on the possibility of increasing the number of matches. The tender document remains a work in progress, and there may yet be more change before it is shared potentially in October. Whatever is decided by the auction in the autumn,
there have been assurances that the 3pm Saturday blackout will be protected.
However, valuations will be a major unknown for England's top tier as domestic valuations have gone untested since February 2018 when an initial £4.5bn deal was agreed. Amazon has since come to the market and a three-year rollover in cycles at a price closer to £5bn was agreed midway through the pandemic.
BT Sport - the main rival to Sky -
becomes TNT Sports in July following its buy out by Discovery and they are likely to remain a major bidder. Under the current rolling deal due to expire in 2025, the 200 available games are split into seven packages shared between Sky, BT and Amazon. Sky Sports dominated the current UK cycle, with four sets of rights, equating to 128 matches per season. BT Sport — soon to be TNT Sports - owns two packages - one for the Saturday 1230 kick offs and the other for two midweek rounds. Amazon bought one package, which allows its Prime service to broadcast one set of Bank Holiday Christmas fixtures and a set of midweek fixtures.
Since 2016, domestic rights have largely plateaued but record Premier League revenues have been buoyed by a booming overseas market. NBC signed a £2billion agreement in late 2021 to exclusively show the Premier League to its audience in the US alone. The overseas market is now estimated to be worth in excess of £5bn to clubs.
https://www.telegraph.co.uk/football/2023/04/18/premier-league-tv-deal-60-games-sky-sports-amazon/