surely the onus is on southend and orient to attract new fans rather than rely on denial of alternatives
Why? if the FA believe that a deep professional league is a good thing and they believe the 3pm is helping they will point to the numbers to prove its working. The FA are in charge of the good of the game of the game in full.
Not arguing that the FA are good at their job or that this is a correct goal - just that the FA can argue its effective.