Mate, here is the simple math/equation to understand
- CL is dead because UEFA has their own motives, so television/sponsor rights will be shared by 96 teams (and you don't always have the best, or they are fragmented between the comps)
- ESL is 20 teams (money shared by almost 5 times less clubs), and the best teams are there, every time. Viewership for group stages alone will likely be off the chart.
UEFA has nothing, what is the offer?
- please come back to our brick competition, where we never listen to you, make you fly to backwater brickholes in winter/covid/etc. give you no broadcasting rights and most years you won't know how to plan your budget until the last day of the season. And yeah, if you win, maybe a 100M based on wich sides you played
or
- ESL, here's 500M for the first year, you can plan for the next 20 years on that revenue, we will help you with infrastructure costs and we are actually working towards a spend control model instead of the fraud that is FFP.
Who the fudge is going to pick option 1?