Tottenham Hotspur place eighth in this year’s Money League, the club’s highest ever position, and has overtaken Arsenal and Chelsea to become London’s highest revenue generating club for the first time since 1996/97. Spurs’ revenue increased by £79.9m (21%) which was largely attributable to revenue from broadcasters and commercial sources.
Broadcast revenue growth of £43.2m (22%) was driven by the club’s progression to the Champions League Final which coincided with the start of UEFA’s more lucrative new broadcast cycle. Commercial growth of £30.7m (30%) was fuelled by additional bonuses from major commercial partners (AIA and Nike), demonstrating the value that brands place on prolonged exposure in UEFA’s flagship competition. There were also a number of new deals with partners in new sectors for the club such as the automotive, cryptocurrency and accommodation industries.
The club’s recent trajectory of growth is expected to continue driven largely by 2019/20 marking Spurs’ first full season in the Tottenham Hotspur Stadium and matchday revenue is expected to surpass £100m for the first time. Further commercial growth is expected with the club announcing a five-year partnership with HSBC to become the club's official Banking Partner for the UK and Hong Kong, and if successful, the club’s reported search for a naming
rights partner could deliver a significant additional revenue stream. Spurs’ commercial revenue is the 11th highest in the Money League top 20 and it is growth in this area, as well as consistent progression to the latter stages of the Champions League, which is the key required to closing the gap on Liverpool and Emirates Marketing Project.