A popular chant among match-going Tottenham fans at the moment is: "I don't care about Levy, he doesn't care about me, all I care about is Kulusevski."
Prominent banners at the home defeat by Leicester last month read: "Our game is about glory, Levy's game is about greed" and "24 years, 16 managers, 1 trophy - time for change".
A crisis of about 30 separate injuries and poor form has left manager Ange Postecoglou exposed, irritable, and under pressure, with his side 14th in the Premier League and out of both domestic cups.
The debate about who or what is to blame for Spurs' struggles is going round in circles. Alongside Manchester United's failings and Emirates Marketing Project's decline, it has been one of the narratives of this season.
Fan anger has again been aimed at chairman Daniel Levy - vocalised in persistent 'Levy out' calls from supporters both home and away.
Club sources told BBC Sport the protests are "hurting" Levy, who attends almost every game and sits stoically through the criticism.
Tottenham were one of the busiest clubs in the January transfer window, but that has not satisfied some fans who criticise a recruitment policy mainly focused on under-21 players with potential resale value, and who regularly accuse Levy of acting too slowly in the market and putting profits above success on the pitch.
A 'sit-down' protest - led by a smaller supporter group called Change for Tottenham (CFT) - is planned against Levy before Sunday's match against United.
Last week, the main fan group - the Tottenham Hotspur Supporters' Trust (THST) - released five core principles they want to hold Levy to account on.
Among those principles were demands to "commit to winning" with investment; "attract and retain talent" with competitive wages; "develop elite youth talent"; "lead with integrity" to be "financially sustainable" while "keeping tickets affordable"; and engage with fans.
BBC Sport has spoken to several people on and off the record to try to understand the fuller picture of Levy's Tottenham regime.
Some of the key points made were:
- Levy will step aside when he feels it is right for Spurs and "every option is open" for different future ownership structures
- He is "hurt" by protests, "hurt" by results, and has opted to sit through the 'Levy out' chants rather than hide away
- An acceptance Spurs have not always spent well in the transfer market but belief that recent managers, including Postecoglou, have been backed financially
- Club leadership feel they have come closer to winning more than just the 2008 League Cup in the Enic/Levy era having reached 15 semi-finals and six finals
- Sources who have worked with Levy say he does not communicate well enough and suggest the executive team are too similar, hence occasional "own goals" on policies.
'Most profitable club in Premier League history'
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A banner asking for change was displayed at full-time after Tottenham lost at home to Leicester in January
Football finance expert Kieran Maguire says any discussion of Levy's tenure must be framed by Tottenham becoming the "most profitable club in Premier League history" because of the money their new stadium generates, a historically lower wage structure and a "degree of caution" on transfer spending.
He describes Spurs as a "superb cash-making machine" who have "outperformed any other club in England".
Maguire outlined:
- His figures show that from 2001 to 2023, Tottenham made £171m profit. Burnley were second on £159m, with Arsenal third on £105m
- In the past decade, Spurs have the sixth-highest total wage bill in the Premier League (£1.6bn vs Emirates Marketing Project's £2.9bn as the highest); the sixth-highest transfer spend (£1.3bn vs Chelsea's £2.8bn as the most); with the fifth-highest net spend over a similar period
- Tottenham fans pay among the highest season ticket prices and matchday prices in the top flight
- Levy has the highest chief executive pay of Premier League clubs that declare such data. In 2023, the most recent figures available, Spurs' highest-paid director - unnamed but assumed to be Levy - earned £6.6m.
What is it like to work under Levy?
Daniel Levy has been Tottenham's chairman since 2001
Club insiders describe Levy, 63, as "shy, quiet and hard-working" - and a man who loves the club and is affected by fan criticism. Multiple sources who know him have expressed respect for Tottenham's progress under his leadership.
One source with knowledge of the inner workings of the club, who wished to remain anonymous, said Levy can be "very ruthless" but "genuinely wants the best for Spurs".
They claimed some of the "own goals" - such as using the
government furlough scheme during Covid in 2020 and more recently phasing out
senior concession tickets - are partly because Levy does not "surround himself with the best people".
They described the executive leadership and club board, which includes operations and finance director Matthew Collecott and executive director Donna-Maria Cullen, as "people too similar to him" who will "sit with their heads in their phones", rather than "people who make up for [Levy's] weaknesses".
The source said Levy does not successfully deliver his messages about caring for the club because he is not a strong public speaker and chooses to avoid it, adding: "One interview or being visible once a year is not a lot."
While Tottenham's football structure has changed frequently, including technical directors, managing directors and heads of football operations, sources say the club rigidly sticks to "Levy's philosophy and recruitment policy - to buy young players with promise who can add value".
Another source who has worked with Levy in the Spurs hierarchy, also speaking anonymously, backed his passion for the club and said the idea the chairman does not care because he rarely shows emotion is "nonsense".
They added that Levy is unrelenting - working "crazy" hours which can be tough and tiring for colleagues - and always wants more, something which can grate with people who do not like that style of leadership.
https://www.bbc.co.uk/sport/football/56300543