All this talk about what other teams are doing just smacks of a "keeping up with the Jones'" type mentality. How have Liverpool signed so many players? How have Aston Villa, of all teams, managed to secure so many signings. Why have we not signed more than the players we have already signed?
The players that Aston Villa have signed are highly rated? Great. Capoue, Soldado, Paulinho, Lamela and Chiriches were highly rated as well so let's repeat history and sign players like them! Perhaps we just don't rate them as much as Aston Villa, and we don't think they will improve our team.
If you believe that our club is dithering in the transfer market and only using ITK, press articles and the fact we have only signed 4 players so far, that's fine. We are fishing in a pool of player that will improve us. We finished fifth. That pool of player that we are after is the same pool of player that the CL teams are after and we are at the bottom of that food chain, so we have to wait and be patient. We will miss out on targets because we will be outbid. Aston Villa are looking for mid-table quality PL players. We don't dabble in that market unless it is to get squad players. I think we need to have a dose of realism in that we're shopping in places where we cannot really afford. So we will have to wait for that special offer, display model, end of season sale or surprise sale. Yes, we could go to the pound shop and show how rich we are to make ourselves feel better, but who's the fool then?
The only clubs to buy their way into the Champions League spots are Chel53a, Emirates Marketing Project and now Man United in getting back there. We have zero chance of spending the same amount of money as them to do it. Our path is very different.