WookieD
Didier Zokora
An alternative innovation I can see - as opposed to an across the board flat fee - would be an opt-in 'premium' service whereby members receive preferential deals; connecting consumers with retailers, and - in doing so - stepping out of the equation. This is a lot more effective than generic advertising.
We've all seen how popular Groupon has become which, essentially, are highly polished economies of scale. Groupon, albeit successful, uses organic means to distribute its message; email, word of mouth, virals. The same 'weight of numbers' model could be integrated into Facebook, yet - crucially - extremely tailored to your interests, so you're a lot more likely to click-through to the retailer deal you've been 'introduced' to. Facebook apply a small % to this relationship as a finders fee.
Therein, Facebook generate an annual fixed revenue stream from the exclusivity of the Premium account and also the % levy from the relationship between consumer and retailer. Popularity would drive exponential growth: more members opting-in; more retailers harnessing the marketplace; more retail relationships created.
Potentially, Facebook could blow Groupon completely out of the water.
I honestly don't see any sort of paid service working Sheikh. I think what you've suggested above is much more likley as passing any cost on to the consumer will see a new service take it's place almost immediately. There are plenty of other sites waiting to pop and all it takes is a little disinterest with facebook for other sites to be noticed. I've been invited to beta test a site called Zurker, which essentially gives you shares in the company the more members you introduce. Novel idea but the interface is shocking.