I don’t really want to have to debate whether the press make stuff up or not. My view is that these kind of stories don’t originate out of nothing, someone from some side has an agenda and uses the media to serve theirs. But let’s take the generous assumption that they completely ‘made this up for clicks’.
I’m not talking about some random rumour of some obscure Brazilian player that the press have decided to link us to. This is a repeated pattern that happens on most transfer windows - some story about a player well out of our budget, that doesn’t fit with our transfer strategy at all, and just so happening to just fall at the final line, because of course we had a good chance of getting a super complex deal done in one day...
In this instance, The Times journo releases something in the morning and literally an hour later puts it out there that it won’t be happening. He isn’t just ‘making that up’, he’s the Chief Sports Correspondent from the paper. He’s reporting on what he gets told, both that it’s happening and that it’s not.
I find it a bit naive to think that Levy, just because he doesn’t give interviews much, doesn’t understand the power of PR and wouldn’t use it to his advantage. People mentioning Cullen above...the fact that we employ her suggests that he understands why positive PR would benefit him!
Ed Woodward employs PR people to brief about how instrumental he is in getting big deals over the line. This stuff happens, it’s how it works. If we were actually serious about bringing Bale back, knowing how much it would cost, how complex it would be, and how much outside of our traditional profile he now is, we would have tried it much earlier in the window rather than leaving it until the final day.
We weren’t serious, and I think it is titillating PR to pretend to the fans we’re showing big ambition, something to get excited over, and I’d say judging by the responses to me here, it seems like it works. Anyone that’s read my posts knows I’m not a ‘can’t wait for any excuse to criticise Levy’ kind of guy. And he’s done a lot of good for us. All I’m saying is, I’m bored of the spin game that seems to happen most transfer windows. We were never going to sign Aguero from Atletico, and we were never bringing Bale back. It’s pure PR spin IMV to keep us excited and believing we’re on our way to doing something big. I’d just rather us actually do something like it rather than pretending we’re going to.