Tbh it was naive if the club couldn't anticipate the reaction this would get.
Talking about the best digital experience in world football when we're all watching a sh!tshow of actual football.
Promoting the new tech that allows selfies to be taken in your seat - far too much of that now anyway.
The 365-days-a-year destination - makes perfect sense to me to have a stadium that can generate revenue all year round, but it feeds into the "the club don't care about the football side of things" narrative.
I appreciate there was a timeline in place to release the new app software but the timing and wording of the announcement could only have been worse if it had come as we were literally being relegated.
I saw another one yesterday that I can't find now from someone else at the club who was talking about an award or something he had won.
I think it was a personal post rather than tied to the club, but again, the timing is just a bad look.
Yes fans should be more grown up about these things, but it's pretty emotional and volatile at the moment. The club should be able to read that.