monkeybarry
Jack Jull
i don't think it was ever too early - it is possible to build a team good enough to get in to the top 4 positions despite being at a financial disadvantage, we proved it possible on two occasions and on one of those we could have had a title challenge, also Liverpool/Everton look like doing it this year (although unlikely in Evertons case tbf).
for me the aim is to build the best teams/squads we can and then see how we fair against those with more resources, there's no reason why we can't build teams better than those above, although it should not be expected - the trick is to make the most of the teams that we build and making sure that any time our opponents are at less than their best we are there to over take them.
But because of making CL once, we now expect it every year ( which is unrealistic) rather than focusing on achieving it.
If we solidified EL for a few years, learned how to manage regular domestic and European involvement, we would then be able to build for the next step.
Albeit not a perfect comparison, but A.Madrid are a good example and solid gradual rebuilding.
I'm not saying we shouldn't be aiming high, you should always start the season wanting to win the lge, but I do feel we would have a stronger, more stable club and team if he hasn't made the CL for 1 season.