milo
Jack L. Jones
To open a shop you do not need to have (the same level of) safety certificates and to hold test events in order to get those safety certificates.
I wouldn't worry about how we are perceived by the press. The custodians of the club are gradually delivering on their long term vision. The stadium will be open at some point in the future and at the point of opening it will be the finest in the World and cater for our needs for many years to come. If you have to put up with the odd, rubbish Daily Mail headline along the way then so be it.
Opening the store early also allows them the luxury of a soft launch to iron out any creases before they have to deal with thousands of people within an hour or so on a match day.