Here's where the Washington Post's arse flies out the window in that snippy, dismissive article linked to earlier:
"Besides, Tottenham’s new stadium — which under the latest plan would get a nifty roll-out fake-turf field for American football — would be owned by the soccer team, with any NFL franchise being relegated to tenant status. That means no chances for an NFL owner to cash in by selling naming rights, ad space on video boards or personal seat licenses for the mere right to buy tickets, like owners in big U.S. markets are doing to fatten their wallets."
I so beg to differ. Let's say the stadium project does not commence until a deal is done to house a NFL team, a reasonable assumption given what we're seeing in architectural design tweaks. It seems inconceivable that so many details wouldn't be arranged beforehand with the team moving in, which I think will be Jacksonville. Jags and Fulham owner Shahid Khan is an astute businessman and sports club owner. He knows how things work in both leagues. That sort of transfer wouldn't happen without a certain amount of foreknowledge and agreement with Spurs.
If the naming rights deal went off properly, there would be a huge fee involved and, surely, the NFL club would earn it's fair share. The same goes with advertising. Similarly, their ticket sales are in no way related to what happens with Spurs. They should be free to act as they please with regard to ticket and suite sales.
The key to this whole arrangement, as I see it, is that it creates a whole new enabling mechanism outside of housing and commercial development. It allows Spurs to have a stadium they might not have been able to achieve without the NFL. They must remain, first and foremost and always, the priority consideration in how the stadium functions. Yet with only eight regular season games and a max of three others, there's huge scope for the NFL team to function freely and profitably and this sort of stadium arrangement gives the NFL the sort of showcase stadium they need to let the game take hold in London.
When you're comparing the potential of London to Jacksonville, it scarcely bears delving into. One utterly dwarfs the other.