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Tottenham Hotspur Stadium - Licence To Stand

Tottenham hire the man behind the Miami Dolphins' mega 18-year, £180m stadium naming-rights deal as their new chief commercial officer, with Daniel Levy still searching for £25m a season sponsorship package for Spurs' new ground
  • Tottenham are still yet to find a naming-rights partner for their brilliant stadium
  • Spurs have hired Todd Kline as their chief commercial officer to help with this
  • Kline spearheaded an 18-year naming rights deal for the Miami Dolphins stadium with entertainment venue Hard Rock worth a reported £180million
Tottenham Hotspur have hired a commercial chief who landed one of the most lucrative stadium naming-rights deals in the NFL.

The Premier League club - still seeking a sponsor for the Tottenham stadium - have appointed ex-Miami Dolphins executive Todd Kline as chief commercial officer, Sportsmail understands.

In 2016 Kline, who subsequently carried out the same role at the Washington Football Team, spearheaded an 18-year naming rights deal for the Dolphins stadium with entertainment venue Hard Rock worth a reported £180million.

That figure represented the third largest in the sport at the time it was inked with the Dolphins around the 13th most valuable franchise in the NFL.

Finding a similar agreement for Spurs' new home, which they moved into last season, is likely to be top of Kline's to-do list when he crosses the Atlantic to start the role early next month. He will also be charged with overseeing the club's commercial operation, including corporate partnerships and media rights, as the north London club look to boost their off-field turnover. It is understood that Kline will also seek new partners look to build existing revenue streams.

The new arrival ticks a number of boxes. Tottenham chief Daniel Levy has made no secret of the club's desire to host a UK NFL franchise at its new home, which includes specially-built NFL-style locker rooms.

Aside from the Dolphins and Washington, Kline has also worked for Players Inc, the licensing and marketing subsidiary of the NFL's Players Association. He heads to north London from New York-based talent agency Endeavor (CORR).

As reported last year, Amazon were among the interested parties to take the naming rights at the £1bn, 62,000-capacity stadium. However, amid the backdrop of the pandemic, no deal has been announced. Levy is thought to be looking for an agreement worth around £25m a season.

NFL games at Spurs' stadium this season were postponed because of the pandemic. Ahead of the Super Bowl, NFL commissioner Roger Goodell announced that the league was still planning to stage four matches in the UK - at Tottenham and Wembley - later this year.

https://www.dailymail.co.uk/sport/f...-18-year-180m-stadium-naming-rights-deal.html
 
Fingers crossed he can get something over the line as we're currently throwing revenue away. £25m a year seems very steep to me. Even £20m a year would be the biggest deal ever wouldn't it?
 
Finney Is Back said:
Fingers crossed he can get something over the line as we're currently throwing revenue away. £25m a year seems very steep to me. Even £20m a year would be the biggest deal ever wouldn't it?
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Just find some potential deals and invite the to the first game when we're allowed to have a full stadium.
Done deal, 10 years, 25m per year.
 
What are our current debt repayment levels a year? If we can cover that with stadium naming rights then that would be a huge win.
 
I was listening to talksport in the early hours, Paul Ross, he gets American journalists in talking about football and American football here and in the USA. He was saying that their are stories floating around that Jeff Bezos, once he steps down from Amazon in the summer he's thinking in owning an NFL side, and creating one in the UK.

Tottenham has been mentioned as the No 1 choice, due to the stadium already set up and they've had talks already, with a tie up in sponsorship with Amazon too in the naming rights of the stadium.

We'll see.....
 
a spur from swansea said:
I was listening to talksport in the early hours, Paul Ross, he gets American journalists in talking about football and American football here and in the USA. He was saying that their are stories floating around that Jeff Bezos, once he steps down from Amazon in the summer he's thinking in owning an NFL side, and creating one in the UK.

Tottenham has been mentioned as the No 1 choice, due to the stadium already set up and they've had talks already, with a tie up in sponsorship with Amazon too in the naming rights of the stadium.

We'll see.....
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That's always been the "secret" plan, people thought the multi-use was to get a few games of NFL to boost our income, the more likely considering how much of the stadium was actually planned around NFL (pitch, changing rooms, etc.) was to have a franchise here. Now, who is a different story but I'd be extremely surprised if before Levy made that much of an investment they didn't clear it as at least a possibility with NFL and investors
 
a spur from swansea said:
I was listening to talksport in the early hours, Paul Ross, he gets American journalists in talking about football and American football here and in the USA. He was saying that their are stories floating around that Jeff Bezos, once he steps down from Amazon in the summer he's thinking in owning an NFL side, and creating one in the UK.

Tottenham has been mentioned as the No 1 choice, due to the stadium already set up and they've had talks already, with a tie up in sponsorship with Amazon too in the naming rights of the stadium.

We'll see.....
Click to expand...
This would be great - a legitimate way to get even closer to the doped clubs. And if it led to success I can see an outcry of how it isn’t fair that we have a dual purpose stadium and the other top clubs will be asking for a rule on hour much stadium sponsorship and non football income can be used.

Or City simply matching our extra income via their own ‘sponsorship’. Maybe Etihad becomes dual use as a subbuteo arena and pays 200m a year for the privilege and no one notices that the Sheiks butler actually owns subbuteo and the tickets sold to watch it don’t correlate with any people actually attending.
 
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