Haven't they gone up twice this season already ??
Prices have increased massively, I remember the first few games in the new stadium when the prices were much lower than all of the pubs.
On a side note, did everyone know that you’re able to go back outside (to the area behind the South Stand) once you’ve been through the turnstiles. So if you want to get a drink in something more sturdy than the plastic cups they use on the beer stalls. You just rescan your ticket. I think they stop letting you out an hour before kickoff though.