OK, but the markets you mention aren't really that lucrative.
Africa has no money. USA already have 3 sports they will spend money on ahead of saaacecer. Not sure where you me exactly with East Asia though. Out of interest, how well do you think Spurs would go down in the Middle East?
I don't like the push to market abroad but if it is a case of keeping up with the Joneses so be it. 92 professional clubs in England, and they manage to spread the love... plenty of room for us in SE Asia I reckon.
The interest in Football (soccer) in the US has been steadily growing over the last decade. The fact that NBC & ESPN now carry it and advertise it (Time Square w/Bale) shows they are putting their money behind it. Add in we now have two US based sponsors (UA & HP), two US players (Brad and Deuce), I actually think it's a very well thought out strategy.