DubaiSpur
Ian Walker
I think that it makes the chances of us moving into the AIA Arena in 2018 a little more likely.
Wouldn't mind that. Miles better than Gazprom Arena, or the Human Misery Arena sponsored by the Government of Qatar, or something.
Depends on how we'd maximise proceeds. Personally I would expect us to get more from different sponsors for the stadium and shirt - with the same one, I'd expect them to be seeking a better deal so that 1 + 1 = 1.75 for example
Also true, but I wonder if, correspondingly, we don't get as much out of the naming rights deal as we could have given that we might not be selling shirt space to go with it. A naming rights + shirt deal thing is a full-throated affair in terms of club branding - we're signalling our willingness to tie our advertising profile completely to one company or sponsoring institution. With two deals, that isn't the case, and perhaps the prices will go down accordingly.