The stadium will not all be built from sponsorship money. It is a question of priorities. We simply must get CL this season. Without it sponsorship will be just one of the things that dry up as we wont be such an attractive proposibion.
It is simply a question of priorities. There is only one pot. We have to allocate the funds most appropriately now.
It simply doesn't work like that.
Spursalot is absolutely correct. It is not an either / or situation.
I'm sure that Daniel Levy knows full well that there would be no point building a hugely expensive 60K stadium if it meant the team going dramatically backwards or even just stagnating. There is no way that we would fill such a stadium for the majority of games if that was the case. Most particularly, there is no way that we would attract sufficient demand from the all important corporate market.
Stadium funding will be ring fenced. It will come from a variety of sources - naming rights deal; property development sales; equity finance; and borrowing. And the interest and repayments on the loan will be more than covered by the increased revenue generated by the new stadium.
To prioritise either the stadium or the first team now to the exclusion of the other would be a huge mistake.
If we prioritise the first team and put the stadium on the back burner, we will merely be putting off something which will have to be done eventually. And when eventually does come around, we will be presented by the very same dilemma once again. So what would we do then? Prioritise the first team again? Continue to miss out on the huge revenue increases that a new stadium would generate? That way lies long term stagnation and the certainty of falling ever further behind other top clubs. And in the meanwhile, expensively acquired assets (property) would be sitting idle - earning us nothing but, instead, costing us significant interest charges.
And one more thing - in terms of cost, this is almost certainly the best time to undertake a massive construction project such as the NDP that we are likely to get in a generation. Delay, and the cost could rise dramatically.