mudshark
Chris Armstrong
The broadcasters are paying large amounts to ensure that they get the coverage. Their only concern is to pay just enough to ensure they win the contracts.
I'm not sure that bald statement holds water, if the numbers I remember reading were correct. Sky virtually doubled the amount they are paying per game to £11m, whereas BT only increased their spend per game by about £1m to £7m. Sky have something like three times as many games as BT, but the latter are only paying about a fifth of the total for their coverage. I think Sky are trying to do more than you suggest.
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