I guess it is about feelings not facts. And all thing being equal, most players, as Raziel says, would choose us for footballing reasons.
As for the brand values, I would say the Spurs brand is strengthening, whilst the Liverpool brand is being trashed by their owners. However, what we can not deny is that the gap in revenues between us and them is widening year on year.
Don't think I agree on that (both clubs increase in total turnover in past year is within 1% of each other), revenues really are 3 things
- Matchday revenue -> 45M for Spurs vs. 51M for Pool, that gap will probably swing around in our favour as both stadiums get updated (Pool final plan is 58K, ours 61K), with a huge emphasis on our side to greater corporate/suite type facilities.
- TV revenue -> 95M for Spurs vs. 100M for Pool, this is moot, it will usually be close enough, depends on cup runs, etc.
- Commercials -> 42M for Spurs vs. 103M for Pool, this is where Pool has had the advantage, merchandising, sponsorship, etc.
If I look forward
- Spurs will likely have an advantage in Matchday revenue once stadiums are done
- TV revenue will be similar
- Neither club have a marque player globally (Pool's merchandising was from historical success +Torres/Gerrard/Suarez moving a lot of kit), out of the two clubs, Kane & Alli might have the most draw if their progress continues.
I'd bet on the NFL deal, CL participation this year, better sponsorship, the work we do with overseas markets like the US and Levy's general business acumen to keep closing the gap.
Pool finished 8th on 5th highest wages, we finished 3rd on 6th highest wages, Pool may have a historic advantage, but that gap is certainly not widening.