glorygloryeze
Jack Jull
Agree with most of this. However the new stadium is too small to make any notable change. All the growth is abroad.
My view is that we need to stop thinking like the rest of the league and differentiate ourselves from the tag that we are a more than an above average PL club. We cannot compete on salaries and transfer fees so we need to offer something else to attract and retain top players and staff.
This starts with changing the perspective of everybody that views the club from the outside. The most interesting development this summer has been the Utd signings which have demonstrated that you don't even need to have European football to sign anybody, just PL football and the profile.
I've travelled a lot and know that our profile is not good abroad, we are only known as the club that had Klinsmann, Davids, Berbs, Bale and VdV. We need to take positive steps to improve our international profile thus yielding more fans, tv fans and therefore players into the medium term.
1. Attacking and entertaining football.
2. One world class attacking player at all times. This player will define us internationally.
3. Greater access to the club through TV and media. The more open and natural we are the more fans we will find.
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All of that is all well and good but it all comes down to success on the field;
Plus remember that we have built a state of the art training ground and set of facilities.
Our support in the Far East in 2011/11 went up tenfold during our CL run, and especially Bale's amazing hat-trick vs Inter.
Success and being involved in exciting games in the latter stages of the EL will probably have a similar (though granted not the same) effect.
Failing going down the other route (i.e. financial doping a la Chelski and Emirates Marketing Project) the other way we can grow our profile is steady and consistent success on the field (a EL win in exciting circumstances would be a good start...)
So as we were then...