Baleforce
Les Bennett
People forget that for most clubs ultimately their walking or running adverts for their sponsors
In reality there are 3 trophies to win... 4 if your in Europe
If fans want trophies and glory it generally comes on one off games (West Ham’s cup final vs us)
But owners and clubs don’t care about one off games in reality. That doesn’t pay the bills or bring in revenue
The machine is designed to feed the hunk of burning love that is players wages and fees
That’s has grown off the back of foods clubs spending money they couldn’t sustainably afford on players that generally weren’t worth the money they were paying, but needed to bump up the clubs stature
It’s exactly why chelsea and City are fully on board with this as their advantage has been negated. Their cheat mode is gone so in theory it’s a more even playing field at the top... but much worse at the bottom
I think the SL would negate their advantage even more, within the league, but it protects them from a bigger fish coming along long term.