Spurs, in name, are one of the elite. A world-wide famous name. Many years ago, this was also true in substance too. The 1980's saw the cup-hungry Spurs side, that IHMO was the last time Spurs had an elite side of real social standing. We may not have won the league (long overdue, IMHO), but we did win cups, and others looked up to us.
Since the end of the 1980's, Totenham's slide, substance-wise, is shocking and largely the fault of mismanagement (Sugars reign/repeated choice of wrong manager, and many vastly overpriced and wrong players purchases/unbalanced sides/some repetition after Sugars reign). The widening chasm of difference between THFC and MUFC/Liverpool, and worst of all The Filth and Cheatski, in the 1990's+ is a bitter pill for long standing Spurs fans to take (like me, and many others). IMHO it should never have happened. Sugar blamed everything/everyone bar himself, just like his arrogance in The Apprentice. It was said at the time, in the early 1990's, that in business terms, Sugar was AC Milan and Venables was Crewe Alexandria. Unfortunately, in football terms, it was the other way round. But he who pays the piper, calls the shots. As in any walk of life.
Its this fall from grace that Tottenham are still, ultimately, trying to recover from now, over 2 decades later. Of course it isn't easy to narrow and bridge the gap, and it certainly costs ?ú's. Lots. Equally, as Spurs invest in new players, so do the main competition, so it is a constant cycle, and short of a mega rich Ambramovich/Mansour character dropping into the equation, we are going to find it difficult to climb back to parity with 'the big cheeses', and above. Which I presume is what all Spurs ultimately want.
So I don't think Spurs fans generally think we should be one of the elite because of who we are, per se, more that we should have continued to be one of the elite from a time when we most certainly were, which was mostly thrown away, IMHO. I believe this is reinforced by the Spurs name, social standing and brand, plus huge fan base.
In the course of the pursuit of bridging the gap, in the last few seasons, and aquisition of better and better players leading to the best squad Spurs have had for 20+ years, we have made inroads into moving up the league. My beef is that with the squad we have had this season, and looking at it pre-season, top 4 was most certainly a realistic expectation, and also not caving in to the likes of Norwich at home was too. Not a long shot, but measured expectation married to what we have. IMHO, if we could magically add Torres to our squad, we should be challenging solidly for the title. I would expect that.
So you do not deserve success, you have to earn it. But I would argue that, due to the previous, we have a squad - now - to earn it. What we don't have is the right manager to achieve the success required (as proven this season) and your chances of achieving it are not heightened by getting Louis Saha and Ryan Nelson in the January transfer window. And I have said that without swearing....
You earn success. Unless you are downright lucky (Lucky Arsenal, as known since the 1930's). We set in place most of the building blocks to achieve that, and then we blow it. Its this spectacular own goal that gets me.
Out of interest, what sort of squad do people think we need to acquire, to absolutely justify an expectation of qualification for the CL?