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Daniel Levy - Chairman

But that isn't what businesses do. Businesses don't care about doing it on easy mode or hard mode, they care about growing by any means possible, snuffing out their competition and selling as much as possible. If an angel investor helps them grow, they'll take it 100 times out of 100, except when the personal ego of their owners gets in the way. Whether that investment comes from Saudi Arabia or North Korea - only limit is whether it's lawful or not, and even that isn't really a limit for businesses.

So, what are we, a sporting institution or a business? And which facet is more important to the fans?

For the folks who say 'we're a business, ENIC have a right to do what they want in terms of being miserly, overcharging Spurs customers, furloughing staff, etc.' - they should also be 400% open to getting angel investors in who invest to take us up a notch.

Likewise, for fans of clubs as sporting institutions, they should want proactive owners willing to invest to win. It's just this subset of folks in between who simultaneously think the club is a business but don't want outside investment that baffle me - amorality is the name of the game in business, whereas doing things on 'hard mode' is absolutely not businesslike.

this is where I'm in synergy with ENIC, they do things this way because that is their business plan, I like it because when it inevitably works we render every other football club a relative failure in my opinion
 
See, that's what tends to confuse me. You have fans who think football is a sport and want us to win on 'merit' - the merit of cheap sustainability, which is non-figuratively followed by maybe three clubs out of 20 in the Prem, the other two being Arsenal and Burnley. And maybe 6 clubs out of 92 across all levels of the Football League, and 20 or 30 clubs in all of European top-flight football outside of Germany. Okay, whatever - it's romantic in its own way, I suppose.

Okay. But some of the same supporters don't see us as a sporting club at all - they see us as a 'business', and justify some of our more heinous decisions like furloughing ordinary people as necessary for the business, like we're Hewlett Packard needing to let people go because we didn't sell enough enterprise software for the month.

So, what is the actual point - is the club a sporting institution, is it a business? And if it is the latter, what do you care if a billionaire came in and pumped a few hundred million in to fund the business - isn't that what angel investing is and always has been?

I appreciate you may not share the latter view, mate, but it baffles me. People are simultaneously happy to be called 'customers' and derided as 'legacy fans' by the club because it's a business, but then don't want to see the club do business things like get bought out by more ambitious owners who invest capital in making us thrive. It's like making sure the Dr and Cr lines on the balance sheets are balanced really is the be-all and end-all, and I honestly don't get it at all.
There is a certain amount of business associated with everything in life, even amateur sports and clubs need money to run. But there is a big difference in that and being a billionaires plaything. I just don't see the attraction of winning on cheat mode and because "my daddy is bigger than your daddy". You obviously do, you're entitled to that view, I just don't share it. It comes back to what someone posted a short while ago, either you're ready to accept a sugar daddy or you're not.
 
I think a new owner more than likely wouldn't pump any money in, how would they make it back?

At some point football will sort itself out and clubs won't be allowed to spend more than they make, thats when it all comes back to us, we'll be decades ahead of our peers.

A new owner that has the desire not just to make us the one of the top 15 supported clubs in the world, but one of the top 10, maybe the top 5. I think it's fair to say there is a limit to the global fan growth that comes without success. There's going to be a bunch of kids that start supporting teams, and there's going to be a bunch of new fans that gain access to football coverage, and those people can be monetized.

I think there's still money to be made from Spurs, there's still growth to be had. We've got a good global following - it could be bigger. If we start regularly showing up in the latter stages of the CL, it will grow.

A new owner that has the risk appetite and capital to invest, to want to truly build a tier 1 global football brand, that is the next step. That's why they would take it on.
 
A new owner that has the desire not just to make us the one of the top 15 supported clubs in the world, but one of the top 10, maybe the top 5. I think it's fair to say there is a limit to the global fan growth that comes without success. There's going to be a bunch of kids that start supporting teams, and there's going to be a bunch of new fans that gain access to football coverage, and those people can be monetized.

I think there's still money to be made from Spurs, there's still growth to be had. We've got a good global following - it could be bigger. If we start regularly showing up in the latter stages of the CL, it will grow.

A new owner that has the risk appetite and capital to invest, to want to truly build a tier 1 global football brand, that is the next step. That's why they would take it on.
Where does the return come from with that global fan base?
It’s not in attending the ground as if we’re doing well there not getting tickets
Is it a new TV deal which is shared equitably by the league
Is it new sponsors (United are masters of that)
And don’t foget the better we do the more we have to pay to players and also arguably the more we would have to invest to actually improve
Ultimately there are much more attractive clubs out there for much much less money
 
Dear Supporter,

I want to start my notes by saying I hope you and your loved ones are well after what has been a challenging, often overwhelming year – and one that has called for immense resilience.

The hope must be that we are now looking ahead to a return to what we all enjoyed before the pandemic struck. Today is an excellent example – the opportunity to come together, return to our home and for 90 minutes cheer the team on.

This season, for many reasons, we have not met our raised expectations on the pitch. Since we lost the Champions League Final in June, 2019, we have invested in excess of £250m in new players. Everyone had high hopes with the squad we had assembled. Unfortunately, despite sitting top of the Premier League in December, we have not been able to sustain this position. We reached the Carabao Cup Final, however we had a disappointing exit from the Europa League and now find ourselves fighting to qualify for Europe, having competed in European competition for 14 of the last 15 seasons.

The new stadium is pivotal to generating revenues to invest in the squad. Every single penny generated gets re-invested back into our Club.

We are absolutely clear that central to our ambitions is a successful football team – it is what we all crave. We have come close over the last seven seasons and everyone’s focus is on a return to regular Champions League participation and competing for honours.

I have said it many times and I will say it again – everything we do is in the long-term interests of the Club. I have always been and will continue to be ambitious for our Club and its fans.

As a Club we have been so focused on delivering the stadium and dealing with the impact of the pandemic, that I feel we lost sight of some key priorities and what’s truly in our DNA. Our work in the community and with the NHS is an example of when we get it right, but we don’t get everything right. It has never been because we don’t care about or respect you, our fans – nothing could be further from the truth.

We have announced we shall establish a Club Advisory Panel that we believe will provide wide, authentic representation and ensure our fans are at the heart of Club decisions, with the Chair to be appointed annually as a Non-Executive of the Board with full voting rights, a first for any Premier League club.

We shall focus on the recruitment of a new Head Coach. We are acutely aware of the need to select someone whose values reflect those of our great Club and return to playing football with the style for which we are known – free-flowing, attacking and entertaining – whilst continuing to embrace our desire to see young players flourish from our Academy alongside experienced talent.

It has been evident all season just how much we have missed your presence in the stands. It is a huge lift for all of us to have our final home game of the season with so many of you back here to support the team

I want to thank you all for your tremendous support as always this season, despite having to watch much of it from afar, both here and around the world.

The players and coaches will show their appreciation at the final whistle and thank you for your fantastic support in such extraordinary circumstances.

I want to give my thanks to Ryan Mason and the coaches, Chris Powell, Nigel Gibbs, Ledley King, Michel Vorm and Perry Suckling who have stepped in to lead the team through to the end of the season – and to our players – they have had to continue to perform and be professional during times when they and their families have also been affected by the pandemic.

I should also like to thank all our staff for their continued hard work in often trying circumstances. Whilst many enterprises ceased to operate they continued to deliver football matches and drive off-pitch digital and virtual projects.

I urge everyone to get behind the team as we look to finish the season strongly and hopefully secure European football again next season.

I hope you and your families have a great summer break and that we welcome you back in August to a full capacity stadium.

We are all part of the Spurs family and together we are stronger.

Yours,

Daniel
Yada yada yada.... load of gonads...

This sentence is telling: ‘everyone’s focus is on a return to regular Champions League participation and competing for honours’.

Not winning honours, just competing for them. Says it all.

Top ticket prices in the PL. 6th/7th best product. One single person at the club being ‘beat paid’ in the PL tells us exactly where his priorities lie.
 
Where does the return come from with that global fan base?
It’s not in attending the ground as if we’re doing well there not getting tickets
Is it a new TV deal which is shared equitably by the league
Is it new sponsors (United are masters of that)
And don’t foget the better we do the more we have to pay to players and also arguably the more we would have to invest to actually improve
Ultimately there are much more attractive clubs out there for much much less money

Shirt sales, streaming rights, DVD sales of the run to the League Cup semi final of 2025. It is absolutely getting more bang for our buck with commercial partners, because we have eyeballs on our games and photos from more corners of the world.

I think the maths would work. The better we do, the more fans we get, the more we have to pay players. There will be ownership groups out there that fancy seeing if they can build Spurs into a genuinely top club alongside City, and the idea they will have to pay players more won't worry them.

If you buy Saudi Sportswashing Machine or Leeds you have to be pretty sure you can establish them in the top 6. Maybe you can. But if you buy Spurs you are attempting to establish them at the genuine top table of world football. It's a different game. It's actually lower risk and requires deeper pockets to buy us and make that play. But it is possible, as we absolutely have room to grow as a club in terms of our global fanbase. And winning trophies will help.
 
Shirt sales, streaming rights, DVD sales of the run to the League Cup semi final of 2025. It is absolutely getting more bang for our buck with commercial partners, because we have eyeballs on our games and photos from more corners of the world.

I think the maths would work. The better we do, the more fans we get, the more we have to pay players. There will be ownership groups out there that fancy seeing if they can build Spurs into a genuinely top club alongside City, and the idea they will have to pay players more won't worry them.

If you buy Saudi Sportswashing Machine or Leeds you have to be pretty sure you can establish them in the top 6. Maybe you can. But if you buy Spurs you are attempting to establish them at the genuine top table of world football. It's a different game. It's actually lower risk and requires deeper pockets to buy us and make that play. But it is possible, as we absolutely have room to grow as a club in terms of our global fanbase. And winning trophies will help.

You only have to look at how Chelsea have become the elite team in London they were absolutely nowhere and unknown outside of England before Roman turned up.
 
Shirt sales, streaming rights, DVD sales of the run to the League Cup semi final of 2025. It is absolutely getting more bang for our buck with commercial partners, because we have eyeballs on our games and photos from more corners of the world.

I think the maths would work. The better we do, the more fans we get, the more we have to pay players. There will be ownership groups out there that fancy seeing if they can build Spurs into a genuinely top club alongside City, and the idea they will have to pay players more won't worry them.

If you buy Saudi Sportswashing Machine or Leeds you have to be pretty sure you can establish them in the top 6. Maybe you can. But if you buy Spurs you are attempting to establish them at the genuine top table of world football. It's a different game. It's actually lower risk and requires deeper pockets to buy us and make that play. But it is possible, as we absolutely have room to grow as a club in terms of our global fanbase. And winning trophies will help.
Spurs would cost about 5 times a Saudi Sportswashing Machine
DVDs just don’t sell anymore
And we can’t currently sell streaming rights so that’s a big gamble
There is the theory that £10 a month to a foreign fan for streaming would work and shirt sales too shame there is such a black market in both the countries that we would want to exploit
 
The talk about clubs being brought out...
city we’re going bust as their owner was wanted by his home government
Chelsea were going bust because they had spent money they didn’t have
Pool were effectively insolvent as the ownwers (Jeeves and Wooster) were idiots and it was going legal
United were brought out by some people who were allowed to mortgage the club
Leicester were brought out as they had gone bust. They never paid for their ground and were broke
That’s the top 5 in the prem currently
For us to be thought out we need bankruptcy to happen basically otherwise we’re too valuable
 
Spurs would cost about 5 times a Saudi Sportswashing Machine
DVDs just don’t sell anymore
And we can’t currently sell streaming rights so that’s a big gamble
There is the theory that £10 a month to a foreign fan for streaming would work and shirt sales too shame there is such a black market in both the countries that we would want to exploit

Mate...I wasn't being serious about DVDs!!

Yes we would cost a lot more than Saudi Sportswashing Machine. That's why we would need someone with deeper pockets, who would want to take on this challenge. Because the opportunity is there. We have not exhausted the potential of Tottenham Hotspur in the global fanbase. No where close.
 
Chelsea were a freebie to a £Billionaire
It was easy
We would cost £1.5B
It’s kinda disproportionate now

There would need to be a credible path to us being valued at £3B or £4B for it to be worth it to someone. If there is, someone will do the sums and go for it.
 
Mate...I wasn't being serious about DVDs!!

Yes we would cost a lot more than Saudi Sportswashing Machine. That's why we would need someone with deeper pockets, who would want to take on this challenge. Because the opportunity is there. We have not exhausted the potential of Tottenham Hotspur in the global fanbase. No where close.
I know we haven’t
But for £600m you could make Saudi Sportswashing Machine the second best team in the land currently after buying them
Or £1.5b to buy Spurs with the debt and “poor squad”
What would you do
 
The talk about clubs being brought out...
city we’re going bust as their owner was wanted by his home government
Chelsea were going bust because they had spent money they didn’t have
Pool were effectively insolvent as the ownwers (Jeeves and Wooster) were idiots and it was going legal
United were brought out by some people who were allowed to mortgage the club
Leicester were brought out as they had gone bust. They never paid for their ground and were broke
That’s the top 5 in the prem currently
For us to be thought out we need bankruptcy to happen basically otherwise we’re too valuable
Carry on the way we’re going and it will happen. The owners have loaded us with debt and if we continue our decline down the league then our revenues will decline and we’ll see the ever decreasing circle....
 
Levy’s done lots of great, amazing things for the club. I don’t think anyone can seriously deny it.

We’ve also been allowed to slip back from a position of strength that meant our best manager of the modern era had to leave, and our best player now wants to. Anyway you slice it, the last two years have been terrible. Bad decisions and the buck stops with him.

You can’t really argue with what Levy has done on the business side to get us to this point. But I don’t think our regression this last two years needed to happen. He could have made different choices.

They clearly want to sell now the stadium is done. They aren’t the owners who have the stones to sustain us at a title challenging level. Someone else will. I think it’s fair to say their decision making has been poor, and new owners will get us to success quicker (which I am certain ENIC would agree with). But that doesn’t take away from the amazing job they did pre 2019.


On the pitch we were over achieving, we are slipping back to where we should be at this precise moment in time.
When the stadium revues kick in (GHod knows when that will be) we should progress.
Fantastic player Harry Kane is, time is catching up with him. He can't afford to wait around.
Levy isn't blameless, but we are exactly where we should be. Harry Kane is irrelevant, we will progress or not depending on who the next manager is and what he can get out of the players we have.
 
Where does the return come from with that global fan base?
It’s not in attending the ground as if we’re doing well there not getting tickets
Is it a new TV deal which is shared equitably by the league
Is it new sponsors (United are masters of that)
And don’t foget the better we do the more we have to pay to players and also arguably the more we would have to invest to actually improve
Ultimately there are much more attractive clubs out there for much much less money
Im with you on this.

Unless a new owner sees some the non football revenue as something they can take for themselves, the only motivation I can see for a non fan billionaire is sport washing. I’m into sure how you take our asking price, add in the amount of estimated investment it would take to guarantee CL revenue every season and then hope they to beat a couple of the established richer clubs to a trophy in a couple of one off games within the season. Maybe under a Poch when we were CL regulars with a couple of highly valued players on the books and the stadium to come, now I think we are in the unfortunate position of needing intangibles like players to compete and I’m not sure how you’d sell that to anyone wanting a return on their investment.
 
I know we haven’t
But for £600m you could make Saudi Sportswashing Machine the second best team in the land currently after buying them
Or £1.5b to buy Spurs with the debt and “poor squad”
What would you do

Depends what my risk appetite was.

For Saudi Sportswashing Machine - what is the path to getting them into the top 6, consistently? How much will that cost? What if the first run at it fails? This is why ENIC have been so smart and I appreciate what they did leading up to 2019. We got to the European top table in a sustainable way. At what point do Saudi Sportswashing Machine's new owners give up, like Villa's did? I'm not saying there isn't an opportunity, I just think it's a different job, a different risk profile, requiring a different amount of capital.

For Spurs - what is the path to getting us much closer to the top 10 supported clubs in the world? To having a commercial organisation that works as well as Man United's? How much would it cost? Again, I'm not saying it's easy, but I think investors will evaluate the opportunity and see if there is a credible path to making a return they are comfortable with. And I'd say it's less risky to be a little bit of added juice to help Spurs compete at the top table, than it is to hope that a Saudi Sportswashing Machine or a Leeds can break the established order without the profile, recent success, or stadium that we now have. But also not certain. It would require someone with deeper pockets, who could see a credible path to doubling their money at a £3B or £4B valuation, or building the business up so much they can take money out while still keeping the team competitive. Or...go public, make a lot of the initial investment back that way, and sit on the spoils of a cash generating machine with one of the top profile clubs in the world.
 
I think a new owner more than likely wouldn't pump any money in, how would they make it back?

At some point football will sort itself out and clubs won't be allowed to spend more than they make, that's when it all comes back to us, we'll be decades ahead of our peers.
Oh for Heaven's sake - Sugar was saying this over twenty years ago - they will all fail and THEN WE WILL succeed - how many decades are you going to wait for this to happen?
 
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