Leipzig was considered a most favorable place for an investment. The potential for establishing a new club in Leipzig seemed huge. The city had a rich history in football, being the meeting place for the founding of the DFB and the home of the first German national football champions, VfB Leipzig.
[4] During the
GDR, local teams such as
1. FC Lokomotive Leipzig and its rival,
BSG Chemie Leipzig, played at the highest level of the
East German football league system, even on international level. The current state of football was, however, poor. No team from the city had played in the Bundesliga since 1994,
[22] and no team had played in a professional league since 1998.
[5] The two best teams would soon both play in the Oberliga, and local football was plagued by fan violence.
[4] The city hungered for top level football.
[23][24] Leipzig had a population of around 500,000 inhabitants. The city thus had a considerable economic strength and fan potential. At the same time, there were no Bundesliga clubs within a wide area from the city, which further strengthened the possibility to attract sponsors and fans.
In Leipzig, exemplary infrastructure could also be found. The city had a large airport, motorway connections and most importantly: a large modern football stadium.
[25][26] The Zentralstadion was a former
2006 FIFA World Cup venue and the second largest football stadium in the east of Germany, after the
Olympiastadion in Berlin.
[27]
An investment in a club playing in one of the top divisions in Germany would have been a costly affair. From previous experiences, the company knew that the existing traditions of such club would be a disadvantage.
[28] It also knew that an investment in a club playing in one of the top divisions would meet legal difficulties. Such investment would thus be risky.
[29][30] Instead, the company found that a new established club, designed for the company, would be the better option for an investment.
[18][25] In the beginning of 2009, Red Bull GmbH contacted the
Saxony Football Association (SFV), to find out about the procedure to establish a new club in Saxony.
[16]
A new established club would need teams and a playing right. If it did not acquire a playing right from another club, it would have to start in the
Kreisklasse.
[31] The company searched for a club playing in the
Oberliga,
[16] since 2008 the fifth tier in the German football league system and therefore no longer subject to the DFB licensing system.
[14] By proposal from Michael Kölmel,
[23] the company found
SSV Markranstädt, a small club from a village thirteen kilometers west of Leipzig.
[32] The club was positive to enter a partnership with a global company.
[29] Its chairman Holger Nussbaum wanted to secure the club's long term finances and designed a plan to engage Red Bull GmbH. Holger Nussbaum presented his plan for Michael Kölmel, who saw his chance and decided to join.
[4][29] Assisted by Michael Kölmel, Red Bull GmbH began negotiations with SSV Markranstädt.
[4] Only five weeks after the first contact, SSV Markranstädt had agreed to sell its playing right for the Oberliga to Red Bull GmbH.
[32] The cost has not been disclosed, but SSV Markranstädt is believed to have received a compensation of 350,000 euro.
[26][33]