can't say it bothers me that much, at least the clubs that have "projects" are trying to do something and win things, it's more interesting than the clubs who's sole aim is to stay in the PL
I particularly dislike the Hoddleism when he talks about 'the Rooneys, the Terrys and the Lampards of the game'.
Used in relation to sport, the word 'brand'.
Is there a more nauseating and frequently misused term in modern football?
I blame Chelsea.