Sun 21 Jan 2001
Putting the Spurs to a wayward beast
Buying Alan Sugar's stake in Tottenham could give Enic much-needed focus, says Jamie Doward. But will the City be as keen?
When he picked up the phone on a Saturday afternoon in the middle of December last year, Daniel Levy's Christmas came early.
Levy's solicitors, SJ Berwin, were on the line with the news the lifelong Spurs fan had waited two years to hear.
Alan Sugar, the beleaguered Tottenham Hotspur chairman, was throwing in the towel. Sugar wanted to know whether Levy's company, Enic, which owns stakes in five European clubs, was interested in buying him out.
The Amstrad founder had offered his stake to Levy twice before, as far back as 1998, but the chief executive of the English National Investment Company had balked at the price. However, this time Sugar was desperate to get out. He was jetting off on holiday and wanted an agreement before he hit the beach. Levy rushed out of his Chigwell mansion, summoned his advisers and decamped to Enic's HQ, just off London's Regent Street, where they hastily put together an offer.
Four days later, on 20 December, Spurs announced that Enic was to buy a 27 per cent stake in the football club for £22 million and that Levy would have a place on the board. Drawing on the clichés beloved by all millionaires when grabbing the keys to the stadium, Levy, a Cambridge economics graduate, talked about making Spurs great again. 'We believe that it can regain its position as a significant contender in both domestic and European competitions,' the 39-year-old said portentously.
Enic's shareholders, however, can be forgiven for wondering what's in it for them. Football clubs are notoriously flaky investments, and for Sugar to sell out at a huge discount to his original asking price (at one stage he wanted almost double what Enic was offering) suggests that even one of the UK's toughest businessmen isn't optimistic about the future of the beautiful game.
Enic's share price certainly hasn't shown much enthusiasm for the Spurs deal. No one has been quite sure in what direction the company is going. Observers who've tried to glean a better understanding have often come away confused. 'It's been like pulling teeth,' one said.
Formed five years ago, Enic, the brainchild of legendary Bahamas-based billionaire Joe Lewis, is a very strange corporate beast. Although Lewis is no longer involved in Enic, his son Charles, who cut his teeth opening franchises of the Planet Hollywood restaurant chain in South America, is an Enic director. In addition, the Lewis family retains a 21 per cent stake in the firm.
Enic has fingers in many pies. In addition to its football operations, Enic has an 80 per cent holding in the company that owns the 15-strong chain of Warner Brothers merchandising stores in the UK. It also has the rights to develop a worldwide restaurant franchise themed around cartoon characters such as Bugs Bunny and Tom and Jerry. The first restaurant is slap bang in the middle of the Las Vegas gambling strip.
Enic is also a fan of new media companies. It retains a 3 per cent stake in Autonomy, the internet software company currently worth more than £2.5bn. At one stage Enic owned more than 20 per cent of the Cambridge-based firm, which was once worth more than £5bn.
Then there is a 24 per cent stake in technology investment vehicle Paradigm Media Investments. Enic also owns 25 per cent of the internet gambling operations of Victor Chandler International and is in negotiations to buy the company outright.
It is also in talks to buy spread-betting firm Sporting Index to sit alongside UK Betting.com, the online bookmaker it bought for £500,000 a couple of years ago.
Last year Enic audaciously tried to buy Wembley stadium. It was also keen on owning a chunk of Manchester United when its former chairman, Martin Edwards, looked to sell.
Given its diverse portfolio of interests and the apparent confusion over its direction in this, the era of corporate focus, it is hardly surprising that the City has taken a dim view of Enic. True, it may have seen its value soar to more than £300m last year, but this was because its stake in Autonomy helped it ride the dotcom boom.
And, worryingly for Levy, his company is now trading at a significant discount to its net assets, which suggests concern about the management's strategy. Adding up all the various interests the company holds, in addition to cash reserves of around £25m, should give Enic a book value of £220m-£300m, a long way north of its current £110m market capitalisation.
But, with the exception of the Autonomy investment, too many of Enic's deals have failed to come off. Paradigm, for example, has yet to make an investment. Launched amid great hype on the Alternative Investment Market (AIM) in March last year - just before the internet bubble burst, Paradigm's shares are today trading at 9p - where once they changed hands at 38p.
The performance of the Warner Brothers stores, even in the company's view, has been 'disappointing'. In a bid to retrench, Enic has switched out of running big stores into smaller ones. Soon its flagship store on Regent Street, over which Enic has its HQ, will go, to be replaced by a giant Esprit outlet.
Admittedly, the US restaurant in Vegas makes money, but it sucked in £11m of Enic cash to get going: the company is understandably reluctant to shell out more. And, despite the hype surrounding media sports rights and pay-per-view TV, most analysts would agree that football clubs have so far failed to become the cash cows many were predicting a couple of years ago.
In a bid to gain credibility with the City, Levy will now almost certainly look to restructure the company. The current deal to buy Victor Chandler outright looks dead in the water - Enic is now refusing to pay the £70m million asking price. The Sporting Index deal will go the same way unless a new price can be agreed.
Paradigm, meanwhile, is to focus on one major acquisition rather than the original plan to make several minority investments. Plans are being drawn up to hive off the Warner Brothers stores as a separate concern. The remaining Autonomy stake will go sometime, too.
Which pretty much just leaves the football interests. 'Now they've achieved a certain size, thanks to the Spurs deal, they can focus on their core expertise: developing brands in sport and the media,' one source close to the company said.
But even mighty Manchester United is cutting back on its licensing ventures.
At least Enic now seems to have found a focus. But, as one observer put it: 'If it didn't exist, you wouldn't invent it.'
https://www.theguardian.com/business/2001/jan/21/football.theobserver